TrustRadius Insights
Media Radar serves as a vital sales tool for media companies, enabling them to search for leads and identify advertising partners. With …
Overview
What is MediaRadar?
Media Radar is a sales intelligence software solution offered by Media Radar.
Recent Reviews
Popular Features
- Load time/data access (6)1.111%
- List quality (6)1.111%
- Advanced search (6)1.010%
- Identification of new leads (6)1.010%
Pricing
N/A
Unavailable
What is MediaRadar?
Media Radar is a sales intelligence software solution offered by Media Radar.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
How to Find Sponsors For Your Events & Tradeshows - MediaRadar Events
YouTube
MediaRadar Podcasts - How to Increase Your Podcast's Revenue
YouTube
MediaRadar OTT - Maximize Your OTT Revenue
YouTube
Features
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is MediaRadar?
Sales enablement platforms customized for media & ad tech companies to help you close more deals.
The vendor states MediaRadar offers comprehensive ad analysis for over 3.1 million brands across multiple media platforms including TV, digital, mobile, email, social media, print and more. Our 2,200+ clients enjoy unmatched quality and award-winning customer service to help them identify new prospects, create bulletproof pitches, and grow their business.
MediaRadar also offers custom solutions and data licensing for use in market research, sales intelligence, ad compliance, and equity markets.
MediaRadar Features
Prospecting Features
- Supported: Advanced search
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: List upload/download
- Supported: Ideal customer targeting
- Supported: LinkedIn integration
- Supported: Load time/data access
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
- Supported: Industry information
Data Augmentation & Lead Qualification Features
- Supported: Lead qualification process
- Supported: Smart lists and recommendations
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Alerts and reminders
- Supported: Filters and segmentation
MediaRadar Video
MediaRadar Competitors
- Winmo
- Pathmatics
- Kantar
MediaRadar Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Media Radar is a sales intelligence software solution offered by Media Radar.
Winmo and Pathmatics are common alternatives for MediaRadar.
Reviewers rate Automatic data refresh highest, with a score of 7.5.
The most common users of MediaRadar are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(9)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Media Radar serves as a vital sales tool for media companies, enabling them to search for leads and identify advertising partners. With its tailored database designed specifically for media and advertising purposes, users can effectively monitor their competitors and gather valuable information on their clients' buying habits, campaign details, and budget allocations. The software also offers the unique feature of creating mock-ups of clients' ads on their own website, allowing for seamless visualization and presentation.
Moreover, Media Radar acts as a comprehensive research tool for optimizing sales and marketing processes, offering helpful reports and customizable options for market research and prospect lists. It is widely utilized by various teams within the organization, including business development, research, and marketing teams. By utilizing Media Radar, these teams are able to locate brand contacts, analyze media spend to determine advertising investment trends, and gain insights into client-agency relationships. This wealth of information assists in conducting detailed research on sales prospects before making calls or initiating cold outreach efforts.
Overall, Media Radar plays a pivotal role in supporting diverse aspects of sales and marketing efforts by providing industry-specific data and valuable insights into clients' behavior and preferences.
Based on user reviews, here are the three most common recommendations for MediaRadar:
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Users recommend getting proper training on MediaRadar to effectively utilize its features and tools.
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It is recommended to request a demo of MediaRadar before implementing it to gain a better understanding of its capabilities and suitability for one's needs.
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Many users find MediaRadar to be a valuable resource for sales and prospecting. They suggest using it regularly to explore industry trends, source contacts, and catch bigger opportunities in the digital agency world.
Overall, users highly recommend giving MediaRadar a try and finding it helpful for sales and prospecting efforts. However, some caution that research is still required and suggest double-checking the information provided by the platform.
Reviews
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Score 1 out of 10
Vetted Review
Verified User
As a sales enablement tool. We wanted a targeted contact database for our Sales team to leverage in their outbound efforts.
- They sold us well.
- Data is mostly invalid and out of date. We had to look for a new solution.
- Customer service is terrible.
- Their legal team is aggressive and borderline abusive.
10%
1.0
10%
1.0
10%
1.0
N/A
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- Zero ROI
- Stressful communications dealing with their under trained team.
MediaRadar does not stack up well against them, hence why we canceled our contract (which was a nightmare in and of itself).
November 01, 2019
Great for media/ad sales, specifically
I use Media Radar as a sales tool to search for leads. I work for a media company, and we have recently started looking for advertising partners, and media radar is a great tool to find the right contacts in this space. It's not as extensive as other databases, but it's extremely tailored to media and advertising.
- Very simple to use.
- Lots of data on media agencies and media spend.
- Very good customer service.
- I think the user interface could use improvement.
- Would be nice to have more accurate phone # information.
- Could be updated more frequently.
86.66666666666666%
8.7
70%
7.0
47.77777777777778%
4.8
N/A
N/A
- Given the spend amounts in media, finding the right contacts has a big ROI.
- Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
- They have a concierge to help you if it's missing contacts.
- ZoomInfo and DiscoverOrg
Media Radar is not as clean an interface, and not nearly as robust a platform. If you're looking for lots of information in every category on a company, you're better off going with the biggest firms (like ZoomInfo/DiscoverOrg). There's just more data on more people, with a more robust platform. However, if you really are focused on media/advertising, Media Radar is the right choice.